We help brands clearly define what they do, who they're for and why customers should choose them, so that every decision you make grows your memorable brand.
No filler, no wordy reports that no one reads.
Just the stuff that helps teams, partners and customers understand your brand.
Review of website and any submitted product/brand info (e.g.: socials, emails, product demo, sales call, packaging etc.) Desktop review of listed competitors, market and ideal customer. Culminating in your current positioning snapshot from a customer's viewpoint.
Possible shifts in your positioning based on the positioning review session.
Source of truth document outlining your strategic positioning, containing core information about your market, ideal customers and differentiation. Working as a decision support tool to ensure all decisions, assets and delivery partners stay aligned to your brand direction.
A conversational framework that defines your core messaging for all critical aspects of your brand, including customer, market category, product/service value, proof and differentiation messaging. Used in conjunction with your Positioning Framework enabling anyone can write brand-aligned copy.
Strategic assessment of the core customer journeys through your brand's touchpoints, identification of potential areas where improvements can be made to awareness and comprehension. Delivered via annotated PDF outlining problems, recommendations and rationale for any changes.
Review of your website's navigation, identifying areas of confusion, dead ends, and complicated pathways that add friction to the browsing experience.
Ready to implement copy for your homepage and other areas of your website and provided touchpoints that we identify as high-impact. Copy for all touchpoints excluding your homepage are typically "short-form".
Teardown of your chosen webpage's positioning, assessed against your current market segment and ideal customer from your onboarding survey.
A view of how your brand is currently positioned from the ideal customer's perspective.
An assessment of your chosen webpage's information flow and general comprehension from a consumer behaviour perspective. Delivered as a PDF deck with identified problems, recommendations and rationale.
All deliverables are provided with an accompanying explainer video walking you through everything we've done. Once we receive your completed survey and payment we get to work and deliver everything a week later*.
Get email replies to any questions you have surrounding your teardown for a week after delivery.
Get your full cost credited if you choose to undertake a full Brand Positioning sprint within 30 days of your Positioning Teardown being completed.
*Delivery timelines are guides, and can vary based on current workloads, unforeseen delays and your response times.
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The Brand Positioning sprint is a comprehensive review of your brand's positioning that takes into consideration your brand landscape, product, the market, competitors and your ideal customer profile (ICP). We work with your key decision makes to uncover what makes your business valuable and your brand unique, so that we can help you develop a clear position in the market that you can use across every touchpoint and asset to continue to carve our a clear, unique position in the market that makes you memorable and attractive to potential customers.
The Positioning Teardown is a diagnostic sprint where we look closely at a specific page on your website (typically a homepage, landing page, use case or ICP page) to understand it's current positioning and level of comprehension for the ideal customer it's targeting. This sprint is aimed at helping you find misalignment in your current positioning, any potential breakdowns in understanding and an overall answer to: "is this page doing what we want it to".
We've streamlined our process to include everything that makes a difference and removed anything that's just filler. As we've already said, we believe positioning is a living, breathing idea that needs to change with your product, market and customer. So we've build our sprints to meet that need.
Final delivery times do depend on our current workloads, public holidays, when we receive your survey and how quick you are to respond to any decision points. If there's a chance that we'll be delayed, we always let you know as soon as we can.
All of our deliverables come as PDFs, Google docs and/or a Miro board (depending on your preference). They are accompanied by an explainer video that walks you through what's been done and outlines any next steps.
No, we do not interview customers or conduct user surveys. The reason for this is twofold:
- We're not experts in your field or your product, but you are, so we expect you to have a deep understanding of your customers through the general operation of your business, sales calls, surveys, reviews etc. If you're pre-rev then we would expect a deep understanding of your product and expected target markets instead.
- It would increase our costs and timelines substantially.
No, typically businesses already have delivery partners (or manage these assets themselves). We deliver ready-to-implement copy on a wireframe, which is a simple sketch that outlines a very high level layout.
It doesn't include any branding, specs or styling. It's designed to give you an idea of what your new copy could look like in vitro.
What a great problem to have, and yes, we can help. Positioning is never "set and forget", a core step in successful growth is redefining your positioning to encompass new markets. Our positioning process works just as well for your first, second or tenth strategic brand assessment.
Yes, we provide ongoing advisory and positioning services to many of our clients. We can discuss these after your sprint.
Marketing without clearly defined positioning is like trying to play darts blindfolded. Sure you might hit occasionally, but you're probably gonna miss a lot too...
By defining your position in the market clearly, you're able to better target your marketing efforts towards people who are more likely to resonate with your brand's messaging, building a familiar, trustworthy relationship, ideally resulting in them buying what you're selling.
If you need the comprehensive suite of services offered by an agency, then you shouldn't work with us. We're happy to point you in the direction of some heavy-hitters should you need it.
However, if you're specifically looking to take a granular, tailored approach to better understanding what makes your brand or product unique, who it's for and why it matters - then we might be right for each other.
No, this is strategic brand alignment aimed at building sustainable, memorable and trustworthy businesses for the long haul.
Whilst many of the changes we make and recommend can lead to changes in your conversion rates, we don't guarantee or make any claims around increasing your conversions.
Our changes are aimed at adapting and streamlining your positioning to better suit your preferred target audience, so they resonate with what you say and what you do.
If you have the depth and breadth of data required for meaningful CRO, and feel your brand is already communicating clearly with its target market, then we recommend you go with a good CRO agency instead.
