Get clear on your product's position in the market.

We help growth-focused B2C brands differentiate themselves in the market, identify and attract their ideal customers with a unique positioning and messaging strategy.
How It Works
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"Blahaus helped me see that by trying to target everybody, I was essentially targeting nobody. Their framework has helped me stay consistently 'on brand' with all of my comms. Our ads are performing better and our prospects more clearly understand our offerings!"
Amelia - Rhymey

Do I need help with my Positioning?

I'm struggling with...
Finding a way to stand out in the market
Confused customers who don't understand what you do
Marketing that isn't converting, I don't know where to focus
Articulating why we're better than the competition
Aligning the messaging across our website, emails, socials and ads
Briefing delivery partners, it's hit and miss, they don't "get it"
I'm trying to...
Find and target our best-fit customers
Develop stronger team alignment around our core value drivers
Clearly articulate what makes our products better than the competition
Write copy that resonates with our ideal prospects
Create a consistent customer journey that promotes return business
Have the confidence that we're making the right choices

A purpose-fit Positioning & Messaging strategy helps you clearly articulate why you're better, across all of your touchpoints.

Your Positioning and Messaging strategy is of no use if only your head of marketing can understand it. By using a narrative-based positioning model we're able to create a more conversational positioning strategy that everyone can understand and use.

This means your positioning is understandable, messaging is clear and your copy resonates with your ideal customers.

How it works

We work alongside you to develop a clear positioning and messaging strategy, complete with professional copy for your most important touchpoints.
Intro Call
Audit & Research
Workshop 1
Workshop 2
Delivery & Revisions

20 Minute Intro Call

We want to get to know you, your business and most importantly, your challenges. This is a chance for us to make sure we're right for each other.

We never book a job without chatting to you first. After this call you should have a clear understanding of what we do, how it works and why it's right (or wrong) for you.

We audit your positioning and research your market

We assess your current positioning & messaging across your digital touchpoints. We also conduct a high-level competitor analysis and customer insight analysis. This research will form the initial part of our first workshop, where we discuss potential positioning strategies.
Customer & Competitor Analysis
Touchpoint Messaging Alignment Audit

Workshop 1 - Positioning (2 hours)

We'll take what we've discovered from the Audit & Research phase and lay it out clearly at the top of Workshop 1, using this information we'll discuss potential positioning options and narrow down to a short-list of possible final positionings.
Positioning Strategy shortlist

Workshop 2 - Positioning & Messaging Framework (2 hours)

With your Positioning Strategy chosen, we'll move into crafting your Messaging. By the end of this session you'll have a completed Positioning & Messaging Framework that clearly articulates your unique position within the market. From here we'll discuss initial implementations of your P&M Framework across your touchpoints.
Completed Positioning & Messaging Strategy
Draft Wireframes

Wireframe Delivery & Revisions

After the second workshop we'll go away and begin crafting your copy, which we will send to you in a PDF with an accompanying Loom video to walk you through the documents.

You'll get two rounds of revisions, after which we'll send you the final wireframes.
Final wireframes with professional copy
Accompanying Loom "explainer" videos
Completed Positioning & Messaging Framework

What you get

An drawn image of a signpost with signs pointing left and right.

Direction

Get clear direction on who you're targeting, why they matter and exactly how you're going to do it.

A drawn outline of a crown

Confidence

Write consistently aligned messaging, long after we're gone with your own unique, easy to follow Positioning & Messaging Strategy.

A drawn image of three books standing upright next to each other

Assets

Receive professional copy crafted from your messaging framework, wireframed for immediate implementation across your touchpoints.

Pricing

We work with a very limited number of clients each month, so we recommend getting in touch sooner rather than later.

Product Positioning & Messaging
$4,500AUD
Development of a positioning & messaging strategy for a single product, service or use-case.

Discounts are available for multiple products, services or use-cases/customer personas.
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Unique Narrative-based Positioning & Messaging Strategy
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Customer & Competitor Analysis
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Touchpoint Messaging Alignment Audit
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Webpage Wireframe with Professional Copy*
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Messaging Framework for short-form copywriting
Optional Add-ons
Email Sequence copy wireframe - $600
Ad-campaign copy development - $690
Other web page copy wireframes - $1,100
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*Choose between your homepage, product page or use-case based page. Additional pages can be added for a fee.
Brand Positioning & Messaging
$7,900AUD
Development of a top-down brand-led positioning & messaging strategy.
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Alignment of brand story incl. purpose, values and mission.
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Customer & Competitor Analysis
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Unique Narrative-based Positioning & Messaging Strategy
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Touchpoint Messaging Alignment Audit
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Verbal Identity
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Touchpoint Implementation Strategy
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Copy Wireframes for your chosen Touchpoints*
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*The final number of touchpoitns chosen will influence the total price.

We offer a number of implementation-based services to assist with executing your P&M strategy under a one-off or retainer-based model, including:

Strategic Advisory
Creative Direction
Short-form Copywriting
Continuous Touchpoint Refinement
Customer Interviews/Research

Frequently asked questions

Have a different question? Flick us an email and we'll get back to you within a day or two.

Get in Touch
How long does the P&M process take?

Between 2-4 weeks depending on availability.

Why only wireframes?

Typically, businesses already have delivery partners (or manage these assets themselves). We focus on the positioning, messaging and subsequent copywriting - allowing you to either implement the copy immediately or hand it off to your delivery partners.

If you need assistance with any implementation, let us know, we've got a bunch of awesome partners we work with.

What's a touchpoint?

A touchpoint is any instance where a potential customer comes in contact with your business. Be it an ad, social post, email, website, staff member or you at a café on Sunday.

Every time a potential customer sees or interacts with your brand they're building a memory of it, so it's critical we make a good first, second and third impression!

Wouldn't I be better off spending this money on ads?

Marketing without clearly defined positioning is like trying to play darts blindfolded. Sure you might hit occasionally, but you're probably gonna miss a lot too...

By defining your position in the market clearly, you're able to better target your marketing efforts.

What type of companies do you work with?

Our framework adapts to suit most business models - whether you're looking to focus on a product, brand, personal brand or service-based business.

Do you offer Brand/Company level P&M?

We do. Due to the complex nature of brand level positioning strategy, we don't offer a flat-fee service, so get in touch and we can chat through what a comprehensive brand-first positioning strategy looks like for your biz.

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